Why Dawn's Foods
Dawn’s History and Mission
Dawns’ Foods began in 1961 in the kitchen of Dawn and Harold Swan. Dawn began making her family recipe potato salad, which Harold sold, at the local grocery store he managed. Dawn’s homemade potato salad soon became a local favorite.
Soon afterward, a local food distributor began distributing Dawn’s potato salad throughout southern Wisconsin. The growing popularity of Dawn’s potato salad necessitated that production be moved from their kitchen to the renovated family garage, and then to a new 4000 sq. ft. production plant in Portage, WI. New salads and additional distributors were soon added.
The demand for Dawn’s products continued to escalate. In 1985 a new 11,000 sq. ft. production and office facility was built on LaDawn Dr. in Portage. Continued growth again necessitated a plant addition of nearly 8,000 sq. ft. in the spring of 1990. Dawn’s next expansion of approximately 7,500 sq. ft. was completed in March of 1998.
Dawn’s Foods currently produces approximately 85 different products in nearly 200 different sizes. Dawn’s major product categories are deli salads, pasta salads, sour cream dips and spreads, ready to eat gelatins and desserts. Dawn’s offers pack sizes from single serve portions to 35# bulk salads.
Currently Dawn’s sales and marketing area consists of approximately 14 states with the majority being in the Midwest. Approximately 20 distributors service these 14 states.
Our mission at Dawn’s is to produce the highest quality products in whatever food category we choose to enter. We want the name Dawn’s to be synonymous with quality food products. It is our goal to provide a safe and rewarding work environment for our employees whom are a key component in our success.